Wissen Research analyses that the global savory snacks market was valued at USD 258 billion in 2024 and is projected to reach USD 354 billion by 2030, expected to grow at a CAGR of 5.4% during the forecast period, 2025-2030
The savory snacks market is driven by rising demand for convenient, on-the-go foods, growing interest in indulgent and premium snacks, and increasing health awareness that is boosting better-for-you options such as high-protein, low-sodium, and gluten-free products. Opportunities are emerging from expanding middle-class populations in developing regions, demand for specialized and functional snacks, sustainable packaging adoption, and personalized snack offerings. However, the market faces challenges including intense competition, fluctuating raw material costs, fast-changing consumer preferences, complex global supply chains, and environmental concerns. In 2024, conventionally fried snacks held the largest market share due to strong consumer preference for their taste and texture. Asia-Pacific is expected to witness the fastest growth, supported by urbanization, rising disposable incomes, and increasing availability of healthier snack options such as popcorn.
