Ideas by Gul Ahmed offers a diverse range of fashion lines, including prêt wear, unstitched fabric for both men and women, polo shirts, formal and semi-formal wear for men, and casual and formal wear for women. The brand has introduced various trends over the years, such as G.prêt wear, Chantilly Chiffon, Chairman Latha for men, Digital-print Kurtis, Accessories (shoes and handbags), and Home Items (bedding, cushions, and bath items). Gul Ahmed is known for its contemporary yet timeless designs, reflecting its strong pedigree. The brand is recognized for its originality, adherence to business ethics, and has become one of the leading clothing brands in Asia. Gul Ahmed not only provides fashion at great value but also caters to diverse customer needs, offering a complete and enjoyable retail experience. Since its establishment in 2003, Gul Ahmed has expanded to over 100 outlets across Pakistan, making it the largest lifestyle and fashion store in the country.